Wolverine Worldwide CEO Speaks at GVSU Alumni Breakfast

We attended the latest Grand Valley State University Alumni Breakfast

Series this week in Grand Rapids Michigan. The featured speaker was

Blake Krueger, the CEO of Wolverine Worldwide, Inc. speaking on Global

Leadership through Innovation.

If you aren’t familiar with Wolverine Worldwide, they are a local company

based here in Rockford, Michigan. They had annual sales of $1.2 billion

last year as an international marketer of footwear, apparel, and

accessories. They make Hush Puppies, Merrell, Patagonia, Sebago,

Harley Davidson and Cat footwear. The talk was very informative and

relevant to today’s global market place. Wolverine Worldwide decided

to go global back in 1958, so they were way ahead of the curve when

most companies decided to market their products beyond the shores

of the USA.

Which could be why they are a very successful company today.

Here is a short video of the last part of Mr. Krueger’s talk, about

innovation in the global marketplace.

[youtube=http://www.youtube.com/watch?v=X0iGtb4EBow&hl=en&fs=1&color1=0x234900&color2=0x4e9e00]

Video by Bonnie Westbrook

Grand Rapids Real Estate