Pricing Your Home is Crucial to the Sale

When we sit down with potential clients to list their home, there are so many

issues and hot buttons to discuss.  Inevitably we come to the one where we

really have to agree  to get the home sold quickly and for the most money- 

PRICE

 

Most homeowners want to start high and then come down – if they have

to – to sell.  Of course, they are hoping their home is an exception, it will

sell for more than the market value of all the other homes in the area.

We see this over and over again.

 

If you don’t price your home within the price bracket it will eventually

sell for, you are hurting your chances of selling it for top dollar.  If you

price your home correctly – You are not giving away money!!

 

 

I repeat,

YOU ARE NOT GIVING AWAY MONEY.

 

This phantom money that you think you might get if the one person

comes along who will do anything, pay anything to own your “special”

home does not exist.

 

Let me repeat that  –

The uneducated buyer with money falling out of their pockets,

sprinkled in fairy dust,  so you can make the money you would like to out

of your home sale —– DOES NOT EXIST!!!

You are not letting go of money, you are letting go of the dream

scenario where you get the price that is 25-30% over market value.

It isn’t going to happen.

 

What will happen, is your home will be posted on the MLS, online,

many places where buyers can look at it.  Buyers then compare your

price to others, and say, why would I buy this house??  There are

10-15 others I can look at that are competitively priced and look great.

 

Then….  they are gone.

 

Other homes are new on the market to consider.  Yours has been rejected as:

• too expensive
• too much work
• not what they are looking for

 

The first month your home is listed is usually the only month that gets

high traffic.  Some of our sellers will listen, most don’t.

Sadly, two, six, eight months later, we are still trying to get them to

agree to the price they should be listed at, if they want their home to sell.

Chasing this downward price spiral is not the best way to get top dollar

from your home.  When it first hits the market it has the most exposure

and best chance of getting the best price!

 

 

Copyright 2008 All rights reserved

Photos from Flickr Creative Commons photostream

http://www.flickr.com/photos/quinnanya/2904370326

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The authors of the this blog write about Grand Rapids Real Estate,

the Greater Grand Rapids MI area, and what it is like to live in West

Michigan. We believe: Grand Rapids is a Great Place to Live!

Westbrook Realty Grand Rapids MI Real Estate

Contact Terry   616-292-7263

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